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2022 Back-to-School Trends
Join NRF’s VP of Research Mark Mathews and Senior Director for Industry and Consumer Insights Katherine Cullen as they discuss expectations for the back-to-school season. They will share:

• An overview of the state of the economy and impact of inflation heading into Q3
• NRF’s latest data on consumers’ back-to-school shopping and spending plans
• Top product categories for back-to-school and college


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Mark Mathews
VP, Research Development and Industry Analysis @National Retail Federation
Mathews has spent more than 30 years working in research in a variety of roles in the United States and the United Kingdom. Most recently, he headed the Market Intelligence Group (MIG) at the World Gold Council where he served as a member of the organization’s leadership team. Prior to working for the World Gold Council, Mathews spent seven years working for a $1.4 billion AUM private equity firm based in London. As a principal in the firm, Mathews ran the research team responsible for generating investment ideas and opportunities. In his time there, Mathews worked on dozens of deals in the retail sector including acquisitions in the food services, entertainment, consumer goods and Internet retail sectors. Earlier in his career, Mathews worked for the NASDAQ Stock Market as managing director of research and head of strategic planning for NASDAQ’s international operations. Mathews is a Georgetown University graduate and has lived and worked abroad for more than 30 years.
Katherine Cullen
Sr. Director, Industry and Consumer Insights @National Retail Federation
Katherine Cullen is senior director of industry and consumer insights for the National Retail Federation’s research team. In this capacity, she leads NRF’s research on consumer spending and emerging retail trends and develops new research initiatives and partnerships. Prior to joining NRF, Cullen worked in customer strategy and intelligence at Macy’s Inc., where she developed customer-centric strategies to inform assortment, marketing and distribution decisions for Macy’s womenswear brands. Cullen also spent six years in fraud and programs analysis for the Department of Justice and Department of Education. Originally from California, Cullen has a master's degree in business administration from New York University’s Stern School of Business with specializations in marketing and business analytics.